The California-based company is trying to make up for lost sales with higher-priced beer, wine and spirits.
The Corona brand is the second-biggest beer brand in Corona-owned stores, behind craft brewers Coors Brewing Co. and Anheuser-Busch InBev Co., according to a recent survey by Nielsen, which tracks beverage and alcohol market share.
The brand’s brand value jumped to $13.3 billion in the fourth quarter from $9.4 billion in 2015, according to Nielsen data.
The company has invested in a number of new products, including an automated system that can scan and label beer bottles and cans to prevent bottling or spoilage.
Corona, which also has an app for iPhones and Android, has also invested in new marketing tools and digital media.
The beer giant also launched a new line of beer and wine, including a wine wine and beer.
Its newest beer, Corona Amber, was released last week.
The wine and craft beers are priced similarly to Corona, with the new line priced at $13 for a 750ml bottle and $9 for a 16-ounce glass.
Corona is also the top beer brand on tap at the New York City taprooms of many of Corona’s beer partners, including New Belgium Brewing Co., New England Brewing Co, Coors Light and Stone Brewing Co..
The company also has new lines of bottled beer in the works.
The companies are also rolling out other new features to help consumers save money.
Corona also will start charging $2.99 per beer on Mondays for its own beers, and will begin charging $1.99 for all other Corona beer sold.