Beer lovers have been drinking more beer for decades, but there’s been a lot of innovation in the craft world over the last five years.
According to a report by PBR, the global beer market is expected to grow by 4.5% this year, the highest rate since 2010.
“The market has shifted dramatically from a craft beer-only world to one that’s much more connected with the mainstream consumer,” said Matt Larkin, president of PBR’s beer division.
“We’re seeing a lot more beer brands coming in, and a lot less craft beers coming in.
The growth of beer-friendly retailers, restaurants and bars is also expected to increase. “
There’s a lot to be excited about right now.”
The growth of beer-friendly retailers, restaurants and bars is also expected to increase.
In 2015, the craft-beer market surpassed the retail market for the first time, and in 2016, beer sales overtook liquor for the second year in a row.
But Larkin said there are still some big barriers to entry in the beer world, such as limited distribution.
“It’s definitely not the case that beer can’t be bought at your local supermarket,” he said.
“But, you know, the supply chain can be quite long.
And we’ve seen some brewers that have been very successful at finding new distribution partners.”
Larkin added that the trend is also pushing the craft industry to open up more to new consumers.
“You can now go into the beer industry and say, ‘I want to try craft beer,’ and that’s really a great thing for the beer business,” he added.
“And I think that’s going to be a really difficult challenge to solve.” “
The rise of craft beer and the new wave of craft brewers The success of craft beers in the U.S. and Canada has been a huge draw for consumers and beer drinkers alike, Larkin noted. “
And I think that’s going to be a really difficult challenge to solve.”
The rise of craft beer and the new wave of craft brewers The success of craft beers in the U.S. and Canada has been a huge draw for consumers and beer drinkers alike, Larkin noted.
The popularity of craft brands has been largely due to the popularity of the brand, and the quality of the beer.
“I think it’s probably the biggest reason that beer drinkers are going back to the craft market,” he explained.
“A lot of them don’t know any other brands.
They’re trying to be like the craft drinkers.”
As craft brewers and bars continue to open, the demand for craft beer has increased.
According of the Beer Institute, there are now more than 2,300 craft beer bars in the United States.
And while craft beer drinkers still tend to gravitate toward the American craft brewers, the industry is experiencing a surge in popularity in other countries, with Japan and Australia accounting for over 90% of global sales.
“As the craft beers become more mainstream, there’s a big demand for those brands in those other markets,” Larkin explained.
Larkin also believes that the craft movement will be even more important in the future.
“For the first five years of the craft resurgence, the beer and beer-loving public didn’t know that there was anything new out there,” he noted.
The craft beer market has exploded. “
Then we’re starting to see that the breadth has expanded.
The next five to 10 years will be very interesting, but it’s really going to happen over time.” “
What we’re seeing now is a very exciting future for the craft brewing industry and for beer in general.
The next five to 10 years will be very interesting, but it’s really going to happen over time.”
The craft resurgence will also impact the food and beverage industry, which is already seeing a boom in demand for their products.
“This is one of the biggest shifts we’ve ever seen in the entire beer industry,” said Greg Ritchie, the chief operating officer at The Beer Institute.
“They’re going from a niche to a mass-market brand, which I think will be really good for the economy and the environment.”
The Beer Store at the University of Texas at Austin is among the first craft breweries to open their doors, in January 2017.
“Our goal is to be an anchor tenant in this space and we’re very excited about it,” Ritchie said.
For Larkin and his colleagues at PBR and The Beer Forum, the future of the industry lies in the coming years.
“Over the next five years, we expect to see more and more breweries opening, new brands being launched, new craft beer lines being launched and new beer-centric retail businesses opening,” he told CBC News.
“Craft beer is the next big thing in the world, and it’s going places in a lot different ways than it has in the past.”