Red Dog Brewing has officially announced its “Dog” IPA and a new collaboration with Blue Point Brewing.
The beer is called “Dog Beer,” and the bottles have the Red Dog branding on the front and the “Dog,” in the bottle, on the label.
The beer will be available for purchase starting today at participating retailers, including Wal-Mart, Publix, Costco, and Target.
“We wanted to be able to showcase this iconic beer to our fans and show them that we’re a fan favorite beer, and we wanted to give our fans something to do when they’re at home,” Red Dog CEO Brian Menges said in a press release.
Blue Point Brewing’s “Dog of the Week” beer will also be available at the participating retailers.
Menges also revealed that Red Dog will also start selling beer samples to select Blue Point employees at the company’s brewery in South Bend, Indiana.
In addition to the beer, Red Dog has a “Dog-themed” shirt for employees and a “Dogs” T-shirt for fans.