The beer fridge is a beer lover’s dream.
When the Madison Brewing Co. opens its first beer cellar, they’re aiming to give people a glimpse into what beer is like in a glass-lined glass cellar.
“We want to show the people the joy of beer, to show them how much beer they are going to be getting, and to make it fun for the people,” Madison Beer co-owner/owner Jason Stahl said.
Stahl said the new brewery’s beer cellar is meant to be a place to share and experience beer in a way they never did before.
“We’re trying to create a beer experience that is unique to Madison Beer, that’s different from other places,” he said.
“It’s going to offer people the ability to bring in their own beer, bring in beer that they haven’t tried before and share that with other people,” Stahl added.
In addition to serving as a tasting room and beer bar, the Madison Beer Beer Garden will also offer food trucks and live music.
As for beer, Stahl says Madison Beer is looking to create the most diverse selection of beer possible.
“When you look at the top breweries, they have a lot of the same beers, they just have different names.
And it’s like, ‘Wow, this is a different beer,’ and that’s the beauty of the MadisonBeer brand,” he explained.
The Madison Beer beer cellar will be open from the end of October to the start of November.