A beer store in Israel opened its doors to the public last week, offering customers a free taste of beer after paying a deposit.
The beer store is located in the northern town of Jai alay, in the eastern occupied West Bank.
Beer is sold there in a large glass bottle, with a sign outside reading “Beer for the people”.
“We opened the beer store to the general public and we are pleased that people want to have a taste of our product,” said Jai Alai Beer Store Owner, Mohammad Ali Barakat.
The store opened last Friday, and Barakatt said that customers could get a beer or two for the price of one bottle of wine.
“The customer will have a choice, a glass of beer for one dollar, a bottle for one pound or a litre of beer,” he added.
The Israeli beer industry has been plagued by high costs, low demand and low profitability, with beer sales dropping by about 20% from a year ago.
In the past two years, there have been a number of high-profile closures and several large, high-ticket events have been cancelled in recent months.