A new national day for beer has been announced, with Kentucky beer maker, Madison Beer, offering a free glass of beer for every man, woman and child in the state.
It is the latest in a series of national beer promotions, and Madison’s announcement comes on the heels of other recent promotions, like a national contest to win the coveted “Most Beautiful Man in the World” award.
This year, the company is launching an “A Beautiful Day in the Life” campaign to celebrate the upcoming national beer release, with all proceeds going to a charity dedicated to breast cancer awareness.
The company says the “Beautiful Day in The Life” program is intended to provide the community with a chance to “show off their love for their favorite national brands and share the best in Kentucky.”
The campaign will begin Tuesday, October 8, and run until the brewery’s release on October 13.